Indoor Jungle Directory
Branding · Website
After working with Becca on De La Plants, she mentioned to me that she wanted to turn her Indoor Jungle Directory Instagram account into something bigger. And thus Indoor Jungle Directory the website was born.
Becca handed me full control of the branding and vision for the site. I worked with the same color scheme as De La Plants, but wanted to create a whole different vibe. The two brands needed to be associated but not identical. I opted for a bold, dark look that truly highlights the beautiful greenery of the plants.
Within the first 72 hours of launch, over 300 people had registered for the site.
branding elements:
